Welcome to 2014 and a review of our exciting new Taster Panels! Back in October 2013, we asked all of our lovely customers if any of you would like to be tea and spice tasters for us and luckily lots of you agreed! Thank you so much to all of you who have kindly spiced, seasoned and savoured for us, so that we can help improve our products and ultimately give you all more of what you would like to see from Steenbergs.
If you have a point of view about either of these products, please don’t hesitate to comment at the end.
Our volunteer spice panellists were sent 2 very different blends to try: Steenbergs organic Perfect Salt, which is the ultimate all-round seasoning, first introduced by Steenbergs in their first summer back in 2004 and the brand new Steenbergs organic Apple Pie Mix, a comforting blend of warming spices, perfect for all kinds of home-baking.
1. Perfect Salt
We had a fantastic response to our Perfect Salt sample with 85% of you loving its great versatility, using it in recipes ranging from scrambled eggs to tomato salad, and from stews to breadcrumb toppings, as a cooking ingredient as well as a condiment. 60% of you loved it with roasted vegetables, with potatoes being by far the favourite. The majority of you loved the crunchy texture of the blend but some of you chose to use a grinder for finer application. The herbs and pepper were a welcome combination but a couple of you made the helpful suggestion that perhaps this should be called ‘Perfect Seasoning’ rather than Perfect Salt due to the balance of other flavours. Cosy, homely times with friends and family were the ideal way to enjoy this product, although Tom Kerridge and Italy also made an appearance – showing its versatility in a new light!
Key Phrases for Perfect Salt:
‘Herbs bring a warming balance and flavour’; ‘tangy sea salt’; ‘adds an extra dynamic to food’; ‘rich and versatile product that no good cook or kitchen should be without!’; ‘use with everything!’; ‘Salt & pepper with a herby bite’; ‘A one-stop-shop for seasoning’; ‘really versatile’; ‘a quick addition of umami’; ‘works in/on anything savoury’; ‘a real all-purpose product’; ‘the potential uses for this are unlimited’; ‘one pot for a lot of flavour’
4. Apple Pie Spice Mix
We received a definite response to our Apple Pie Mix, with cries of Christmas, winter, log fires and baking. Even with a relatively specific product name, the versatility of the product was enjoyed and thoroughly put to the test with everything from the more obvious fruit pies and crumbles through to North African tagines, chai tea, mulled wine and pumpkin soup. Over half of you wanted to enjoy this at home in some wintery or autumnal context although the Caribbean was mentioned! Along with family and friends, Paul Hollywood and children also featured as your preferred guests to enjoy some cosy family baking courtesy of the Apple Pie spice blend.
Key Phrases for Apple Pie Spice Mix:
‘A mouth-watering blend of organic bliss!’; ‘It inspires flavourful pie making’; ‘this took me back to my Nan’s apple pie’; ‘liked that it had no sugar’; ‘not limited to apple pie’; ‘an aromatic blend to enliven any pie/crumble’; ‘lovely and warm and cosy’; ‘good spice with roundness and a hint of vanilla’; ‘warm & wintery flavours’; ‘warm, Christmassy spice’; ‘like Grandma’s mince pies’; ’It smells like Christmas and tastes like Heaven!’