Archive for the ‘Tea Taster Panel’ Category

STEENBERGS TEA TASTER PANEL

Monday, November 30th, 2015

Steenbergs organic Happy Hippy Herbal Tea

Steenbergs Rose & Bergamot Black Tea (Persian Style)

This time around our tea tasters had the joy of sampling two very different teas: one of our newly packaged herbal teas, Happy Hippy, to uplift and destress and one of our flavoured black teas Rose & Bergamot, a light brewing floral tea.

STEENBERGS ORGANIC HAPPY HIPPY HERBAL TEA

organic-happy-hippy-herbal-tea-loose-leafSteenbergs organic Happy Hippy Herbal Tea is an uplifting and stress busting blend of rose, chamomile and mint designed to lift flagging spirits and fight those wintry blues or mid-afternoon blues.  The rose petals smell and taste like a cupful of roses, uplifting for your nerves and spirit, the chamomile is light, mildly bitter and herbal (with hints of apples) and is calming, while the mints are soothing and refreshing.

One of Steenbergs’ organic teas, it contains organic chamomile flowers, organic rose petals, organic peppermint and organic spearmint.

Sophie comments: “This is one of my favourite teas. It looks beautiful with the chamomile and rose flowers but is also a delicious relaxing caffeine free herbal tea which we all drink in the evening.”

This tea was also a favourite with our taster panel, with 80% saying that they really liked at and 67% saying that they would drink it again.  One taster described it as ‘all of my favourite teas in one – awesomeness!’ Many commented that they loved the beautiful smell and colourful appearance of the tea, and with the new see-through panel on the packaging, we hope customers will be equally impressed.

The name of the tea was cause for comment with the majority of our panel (70%) really enjoying the uplifting and fun element to it.

Chamomile was one of the strong flavours picked out, along with rose and mint although strong hints of meadows, flowers and hay came though.  This was then reflected in where people imagined themselves to be with eyes closed, as 57% imagined themselves outside in a garden or meadow.

Overall 90% of our tea tasters really enjoyed the tea, with 90% describing it as ‘delicious’ (47%) or ‘pleasant’.  Drinking the tea also made 89% of our panellists feel relaxed and contented – so it seems to be doing its job!

Happy Hippy Tea

 

STEENBERGS ROSE & BERGAMOT BLACK TEA (PERSIAN STYLE)

rose-and-bergamot-black-tea-125g-persian-styleSteenbergs Rose & Bergamot Black Tea is a light brewing beautiful floral tea made with Ceylon and Chinese teas, which is ideal for the afternoon or evening.  Axel’s idea behind this tea was to make something evocative of classical Persia – tea and damask rose with hints of orange blossom.  “I imagine fun walking in gardens with tinkling fountains and peacocks strutting their fancy stuff.  So I have devised this recipe that uses light black teas, plenty of rose petals, cornflower petals and orange blossom, then added some cardamom and bergamot for that orange and sweet cardamom taste.  Relax and enjoy life with pleasant dreams.”

This was a very popular tea with our panel with over 90% really enjoying it, describing it as ‘a lovely afternoon brew’; ‘really very good and pretty’; ‘perfume is amazing’.  Interestingly only 58% of our panel were regular drinkers of flavoured black tea so maybe we have some converts!

It was definitely seen as an afternoon (53%) or evening drink (18%), with only 8% drinking it in the mornings.

When asked to highlight words that they felt best described this Persian style black tea, the favourite description was ‘floral’ (24%), with ‘delicious’ (21%) close behind. ‘Mellow’, ‘exotic’, ‘refreshing’ and ‘light’ all featured highly as well.

Regarding the flavours and aroma, rose and bergamot were predominant tastes and smells but cardamom also ranked high up on everyone’s taste buds.  Some of you did find that a bit strong but the majority could be summed up by this comment: ‘The balance of flavours is spot on. I don’t like Earl Grey but I love this’.

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STEENBERGS TEA TASTER PANEL Morning Brew herbal tea & organic Fairtrade Earl Grey Tea

Monday, October 5th, 2015

Our tea taster panel had a delicious choice of teas this time, with a delicate organic Fairtrade Earl Grey and one of our new herbal tea blends, Morning Brew.  We had some great comments on both teas, although 63% of you did prefer the Earl Grey.  Read on to find out more…

STEENBERGS MORNING BREW HERBAL TEA

About Morning Brew:

morning brewSteenbergs Organic Morning Brew Herbal tea is an organic caffeine-free herbal blend created for Sophie as a decaff morning herbal brew. It is hand crafted and packed by us to Axel’s special recipe from organic redbush, organic oatstraw, organic ginger, organic cardamom, organic cinnamon and organic orange peel. The redbush provides the body, the oatstraw is uplifting and the spices add a zing and a spring to your step.

“I start every day with a mug of this tasty morning brew without milk – it starts my day perfectly,” says Sophie.organic-morning-brew-herbal-tea

Since we sent out the samples to our lovely tea taste panel, we have made a couple of changes to our Morning Brew.  Firstly we have managed to find organic oatstraw so we can make Morning Brew completely organic – hooray!  Secondly, we have relaunched our herbal teas in brand new practical packaging to make it easier to see the delicious blends.  We’d love to know what you think…

What did you think of Morning Brew?

Given the name ‘Morning’ Brew and the blend of uplifting herbs, it was interesting to see that only 29% would drink it just in the morning, with the majority happy to drink it at any time of the day (56%) and 9% in the evening.  Only a tiny minority didn’t like the blend.

morning brew worditout

The vast majority of our tea tasters enjoy herbal tea on a regular basis (88%), with 77% rating it excellent or good. When asked to describe how it made you feel we were delighted to find that ‘refreshed’, ‘invigorating’ and ‘energised’ were frequent words, as though was ‘relaxed’ – how good to feel both at the same time!

morning brew descriptions

Although very positive about the tea, it wouldn’t be the majority of our panel’s first drink of the day, many of you preferring a caffeinated drink such as coffee or black tea to give you that much-needed kick start.  Maybe it doesn’t go well with toast which it what the majority of our panel have for breakfast.  We particularly liked the sound of ‘toast with a savoury topping – goats cheese & honey or peanut butter & black pepper’ – delicious!

STEENBERGS ORGANIC FAIRTRADE EARL GREY

About Steenbergs Earl Grey:

organic-fairtrade-earl-grey-tea-loose-leaf-125g-tiSteenbergs Organic Fairtrade Earl Grey Tea is a deliciously light and fragrant classically scented organic black tea.  It comes from the Greenfield organic Tea Estate which lies between 5000ft and 6000ft above sea level in the Uva Highlands in central Sri Lanka. We pay a premium for the social welfare of the 770 people on this Greenfield Tea Estate. Visit our About FAIRTRADE  page for more information.

Sri Lanka is a jewel of a tropical island, located just above the equator with perfect growing conditions for organic Fairtrade tea, the climate is temperate, but rainy. Uva tea is regarded by the Japanese as the best of all Ceylon teas and we tend to agree. It produces a pale liquor with a slightly astringent taste that works very well with the flowery Bergamot flavour.

We use Greenfield organic Fairtrade Orange Pekoe grade tea leaves as its base, which compliments the sweet, citrus flavour of bergamot oil. We only use 100% organic bergamot oil for flavouring. The story is that in 1830 the second Earl Grey was presented with the recipe for this tea during a diplomatic mission to China.

What did you think of our Earl Grey?

With 78% of our panel rating the tea either Excellent or Good, here were some of the lovely comments you gave us on our Earl Grey:

“Wonderful!”

“Earl grey is a winner in my books, again down to the taste but I loved it!

“Even the last cup from the pot is lovely.” “It hits the spot.”

“Rarely drink Earl Grey – but this is amazing! Love the large tea leaves.”

However some of you were less enamoured and felt that the tea was not as intense or flavoursome as you would have liked.

Here are some of the flavour and aroma descriptions that you came up with.  It’s interesting to see that both ‘strong’ and ‘mild’ featured heavily, although ‘delicate’, ‘light’ and ‘citrus’ were definitely the main adjectives used.

Earl grey worditout

Of our taster panel, 59% were already regular Earl Grey drinkers, enjoying Steenbergs but also several other brands.  Over half of our panel drank the Earl Grey without milk and of those, 26% drank their black tea with lemon, with a small handful added sugar or honey to their tea.  If milk was added is was most likely to be cows milk (76%) although a variety of other milks were drunk including soya, almond & goat’s; although of those who drank both, several preferred cow’s milk in their tea but non dairy on cereal.

It was interesting to see that the vast majority of our panel enjoy their tea from a tea pot, with 72% feeling it is a ‘must’ for an enjoyable tea experience.  A tea bag versus loose leaf tea was another interesting debate and really boiled down to time.  54% definitely prefer loose leaf, with 20% preferring bags and 26% using either depending no how much time they had.

58% of our panel also enjoyed tea as their evening drink of choice, although 76% of those chose a decaffeinated herbal tea to wind down.  14% though felt that a glass of wine or a G&T was a much better way to spend an evening and 12% chose a soothing milky drink.

In conclusion, loose leaf tea in a lovely tea pot at the weekend with friends, or whilst reading or watching TV, was agreed to be a very relaxing way to enjoy a cuppa!

TEA TASTER PANEL Steenbergs English Breakfast Tea & Steenbergs Jasmine Green Tea

Wednesday, June 17th, 2015

Many thanks to our tea taster panel who this month had the delights of tasting Steenbergs English Breakfast Tea: a strong, aromatic blend of organic Fairtrade teas from Sri Lanka and Assam, Kerala and Darjeeling in India; and Steenbergs Green Tea with Jasmine: a delicately flavoured green flower tea from China.  Two very different teas with unique flavours and we loved hearing how, when and why you enjoy drinking them.

Steenbergs organic Jasmine Green Tea 

organic-jasmine-green-tea-loose-leaf-tea-caddy

We asked you to describe the flavour and aroma of the tea and the predominant descriptions were floral, sweet, light, fresh, delicate and (luckily!) jasmine. Interestingly one of you who wasn’t keen on the flavour of scented teas still loved the aroma! We did love the fact that one of our panel likened the tea to ‘coming home – similar to a pair of cashmere bedsocks!’

We were also fascinated to find out how it made you feel, with many of you saying relaxed, refreshed and healthy – what more could you want from a tea!  Other notable quote included: ‘both myself and my 2 year old give a big thumbs up to the Jasmine Green Tea'; ‘much nicer than jasmine flowers which I find too heady or sickly’; ‘warm climes with jasmine abundant on every corner’; ‘evokes holiday & summer memories’; and ‘floral with perfect level of bitterness’.

Around half of our tea panel were already green tea drinkers with a wide scope of brands and varieties regularly enjoyed, including long jing and gunpowder. Brewing of the tea averaged 4-5 minutes but again it was often down to personal preference.

When assessing the overall preference for teas, the Jasmine was more popular than the English Breakfast. However, other interesting teas were mentioned such as Silver Needles, Gingerbread Chai, Redbush, Rose & Bergamot & Happy Hippy, all making it into your top tea choice.  It shows the great range and variety of teas available to us now, with green, white and herbal teas vying for position with our traditional black teas to be your favourite.  We certainly had an expert panel though, with 76% of you championing tea as your favourite daytime drink.

 Jasmine Green Tea

Steenbergs organic Fairtrade English Breakfast Tea

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With comments such as: ‘good balance of high & low tones’, ‘good subtle flavour’ and the ultimate accolade of being ‘better than PG’, many of you enjoyed the flavoursome qualities of this black tea, although a few of you did feel that it could be more intense and fuller in flavour.

Our tea tasters were evenly split in their desire to try it with or without milk, with 63% preferring to drink it in the morning than any other time of day.

Half of our tea tasters use a pot to brew their tea, with 27% preferring a mug and the rest going with the flow.  The majority of our panel do have a favourite mug from which to drink their tea with all sorts of shapes and sizes to choose from.  Porcelain was popular as were some personal favourites: an Emma Bridgewater mug saying ‘Best Friend’; a tall thin Disney Princess mug or a big wide green stoneware mug.  On average the tea was brewed for 3-4 minutes, although anywhere between 1 and 8 minutes was noted.

For that first drink of the morning, many of you always go for tea (60%) with hot or cold water (24%) being increasingly popular than coffee (12%).  A luxury for some, a newspaper is only standard with your cuppa for 40% of you, with The Times and The Guardian featuring as the most popular reads.

Have a look at some of the words used to describe Steenbergs English Breakfast Tea – the larger the word the more times it was mentioned.  Do you agree?

English Breakfast

Although a rather unfair comparison with two distinct teas, 70% of you did prefer the Green Jasmine to the English Breakfast.  Are we becoming more international with our flavours? More health conscious? Or, as with many things, is it just down to our own personal preference.