Archive for February, 2014

Steenbergs New Taster Panels Report – Tea Tasting 1

Wednesday, February 19th, 2014

Welcome to Steenbergs Tea Taster Panel’s first review of some of our teas!  Back in October 2013, we asked all of our lovely customers if any of you would like to be tea and spice tasters for us and luckily lots of you agreed! Thank you so much to all of you who have kindly spiced, seasoned and savoured for us, so that we can help improve our products and ultimately give you all more of what you would like to see from Steenbergs.

 

Tea Tastings

We started our Tea Tasting Panel with two very different flavour teas: Steenbergs organic Green Tea with Lemon Verbena and Gingerand Steenbergs organic Gingerbread Chai, to see whether indeed there was a difference in where, when and how you liked to drink them (and who with!), and if you had any comments for us.  We also asked you to say which music genre the product made you think of – just to spice things up!

 

1. Green Tea with Lemon Verbena & Ginger

Many of you found this tea to be a subtle blend with a fresh taste and a bit of a zing.  However a few of you did comment on the need for more ginger or lemon and that maybe it was a little bitter or a bit too subtle. With this fresh blend, all of you decided to drink it with no added milk or sugar and only one of you added lemon. 62% of you chose to enjoy the tea without food, although biscuits were a favourite option.  There was a pretty even split between morning, afternoon and evening drinking so you obviously found it to be a versatile tea.  Many of you imagined enjoying this, relaxing with family and friends at home (although George Clooney and Hugh Fearnley Whittingstall did get a mention) and by the sounds of it, chilling out to some classical or folk tunes (with a bit of hippy psychedelic music thrown in!).

Steenbergs refreshing blend of organic green tea with lemon verbena and ginger

Steenbergs organic green tea with lemon verbena and ginger loose leaf tea in a tea caddy.

 

What people think about Steenbergs organic green tea with lemon verbena and ginger

What people think about Steenbergs organic green tea with lemon verbena and ginger.

 

 

 

 

 

 

 

 

 

 

 

Key Phrases for Green Tea with Lemon Verbena and Ginger:

‘Lovely subtle verbena and ginger flavour’; ‘Dry with a zing’; ‘clean, refreshing’; ‘subtle, satisfying delicate taste of green tea ending in a lemon zing;’ light & fresh’

 

2. Gingerbread Chai

Whereas many of our tasters found the Green Tea blend refreshing, their second tea conjured up something totally different.  According to the panel, Steenbergs organic Gingerbread Chai is a spicy, warming blend, redolent of wintery evenings and Christmas and full of the flavours of ginger, cinnamon & cloves.  It was much stronger for many of you and this time 30% decided to add milk, although there were still very few who sweetened or added lemon.  60% opted to enjoy without food, but when you did, mince pies or biscuits were the chosen indulgence.  There was a really even split between morning and evening drinking, with many of you looking to enjoy it during the festive season to ward of the winter chills.  Being an authentic chai blend, some of you thought nostalgically about homemade masala chai, whilst others pondered wistfully about dinner in Mumbai or a boat on the Ganges.  The Indian influences were definitely carried through to the musical choices, although folk, rock, reggae and Christmas songs also featured – definitely an eclectic mix!

Chai tea mix

Steenbergs organic gingerbread chait tea loose leaf

organic gingerbread chai tea loose leaf

organic gingerbread chai tea loose leaf

 

 

 

 

 

 

 

 

 

 

Key Phrases for Gingerbread Chai:

‘Very pleasant & refreshing’; ‘warm & unique’; ‘spicy but not overpowering’; ‘An authentic masala chai’; ‘warming with a touch of spice’; ‘spicy, soothing, tasty’; ‘A warm aromatic blend with mild spicy hints’; ‘warm, comforting & easy’

 

 If you have an opinion on either of these teas that you’d like to share. Please feel free to comment at the bottom of this post.

 

Steenbergs Tasting Panel results – Spices 1

Wednesday, February 5th, 2014

 

Spice Tastings

Welcome to 2014 and a review of our exciting new Taster Panels!  Back in October 2013, we asked all of our lovely customers if any of you would like to be tea and spice tasters for us and luckily lots of you agreed! Thank you so much to all of you who have kindly spiced, seasoned and savoured for us, so that we can help improve our products and ultimately give you all more of what you would like to see from Steenbergs.

If you have a point of view about either of these products, please don’t hesitate to comment at the end.

Our volunteer spice panellists were sent 2 very different blends to try: Steenbergs organic Perfect Salt, which is the ultimate all-round seasoning, first introduced by Steenbergs in their first summer back in 2004 and the brand new Steenbergs organic Apple Pie Mix, a comforting blend of warming spices, perfect for all kinds of home-baking.

 

1. Perfect Salt

We had a fantastic response to our Perfect Salt sample with 85% of you loving its great versatility, using it in recipes ranging from scrambled eggs to tomato salad, and from stews to breadcrumb toppings, as a cooking ingredient as well as a condiment.  60% of you loved it with roasted vegetables, with potatoes being by far the favourite.  The majority of you loved the crunchy texture of the blend but some of you chose to use a grinder for finer application.  The herbs and pepper were a welcome combination but a couple of you made the helpful suggestion that perhaps this should be called ‘Perfect Seasoning’ rather than Perfect Salt due to the balance of other flavours.  Cosy, homely times with friends and family were the ideal way to enjoy this product, although Tom Kerridge and Italy also made an appearance – showing its versatility in a new light!

Steenbergs Organic Perfect Salt Mix - ideal for seasoning savoury products or as a table condiment.

Steenbergs Organic Perfect Salt Blend


 

Key Phrases for Perfect Salt:

‘Herbs bring a warming balance and flavour’; ‘tangy sea salt’; ‘adds an extra dynamic to food’; ‘rich and versatile product that no good cook or kitchen should be without!’; ‘use with everything!’; ‘Salt & pepper with a herby bite’; ‘A one-stop-shop for seasoning’; ‘really versatile’; ‘a quick addition of umami’; ‘works in/on anything savoury’; ‘a real all-purpose product’; ‘the potential uses for this are unlimited’; ‘one pot for a lot of flavour’

 

Steenbergs Organic Perfect Salt Wordle

What the Steenbergs Taster Panel thinks about Steenbergs organic perfect salt blend

 

 

 

 

 

4. Apple Pie Spice Mix

We received a definite response to our Apple Pie Mix, with cries of Christmas, winter, log fires and baking.  Even with a relatively specific product name, the versatility of the product was enjoyed and thoroughly put to the test with everything from the more obvious fruit pies and crumbles through to North African tagines, chai tea, mulled wine and pumpkin soup.  Over half of you wanted to enjoy this at home in some wintery or autumnal context although the Caribbean was mentioned!  Along with family and friends, Paul Hollywood and children also featured as your preferred guests to enjoy some cosy family baking courtesy of the Apple Pie spice blend.

Steenbergs spice mix for apple pies

Steenbergs Organic Apple Pie Mix

 

 

Key Phrases for Apple Pie Spice Mix:

‘A mouth-watering blend of organic bliss!’; ‘It inspires flavourful pie making’; ‘this took me back to my Nan’s apple pie’; ‘liked that it had no sugar’; ‘not limited to apple pie’; ‘an aromatic blend to enliven any pie/crumble’; ‘lovely and warm and cosy’; ‘good spice with roundness and a hint of vanilla’; ‘warm & wintery flavours’; ‘warm, Christmassy spice’; ‘like Grandma’s mince pies’; ’It smells like Christmas and tastes like Heaven!’

What Steenbergs Taster Panel think of Steenbergs Apple Pie Mix

What the Steenbergs Taster Panel think of Steenbergs Apple Pie Mix